So You Want to Plan an All-Female Hackathon? Article 3: Sponsorship

1. Identify Your Target Fundraising Goal

To began fundraising, you must first identify how much money you need to raise. Start by creating a budget based on the number of participants you expect to attend. At SheHacks we budgeted about $130 per person based on 1,000 expected participants. We used this article written by a HackMIT organizer to predict the cost of food and other event necessities.

2. Create a Sponsorship Package

A sponsorship package should contain information about the hackathon like the date, venue, and mission. It should also incorporate a page with different levels of sponsorship. Below is a picture of our sponsorship packet.

3. Creating a Contact List

The most effective ways Sreeya got sponsor’s contact emails were at career fairs, hackathons, and friends. She also reached out to recruiters on LinkedIn and her school’s database to find emails.

4. The Art of Cold Emailing

In your initial email to company representatives, keep it short and sweet. Only include the mission of your hackathon, and critical information about the event like the location, venue, and date.

5. The Follow Up Call

If you were lucky enough to get a response from your cold email, start the meeting by asking why they were interested in sponsoring your event.

6. After you Get the Sponsorship

Begin by congratulating yourself. Out of those 200 cold emails you sent, one company believed in you and your event.

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Fiona Whittington

Fiona Whittington

A marketer with a passion for startups, technology, and education.